Founder, Creative Partner, Executive Leader, Brand Builder, Author

I’m the Founder & CEO of COMMONSCALE, a venture creative studio helping founders and startups express their creativity through brand design that brings people together for an optimistic future.

I’m also the Executive Vice President of Brand at Whalar Group, where I lead the creative vision and brand execution across a growing ecosystem of companies shaping the future of the creator economy. I built and currently oversee Whalar Studio, a centralized creative function that unifies brand experience, elevates design standards, and accelerates production across the organization.

Before Whalar, I served as Creative Director for CultureWorks, the parent company of NeueHouse and Fotografiska, leading multi-disciplinary teams to build evocative brand moments across platforms—elevating how we experience art, culture, and community.

Earlier in my career, I was the Global Creative Director of Brand at Woods Bagot and Head of Brand Environments for ERA-co, where I bridged architecture and brand experience to create meaningful environments for companies and communities.

I studied architecture and design at CCA and WSU, a foundation that continues to inform my approach—thinking spatially, narratively, and structurally about brand as a holistic ecosystem rather than just a logo or a look.

Over the years, I’ve had the privilege of collaborating with cultural and technology leaders like Google, OpenAI, Chase, American Express, helping them translate abstract vision into resonant brand experiences that drive belief, traction, and growth.

Most recently, I wrote and released my first book, Good Better Best, which explores the concept of kaizen—continual betterment in design, business, and life.

Based in New York City with roots in Seattle, I’m driven by the space between business, design, and communication—launching big ideas with amazing people and helping them scale through clear, equitable, and culturally resonant strategies.

If you’d like to connect, you can reach me on LinkedIn or by email.


Clients & Collaborators

NeueHouse, Fotografiska, Google, Marriott, American Express, Chase, Mass Appeal, Acne Studios, Samsung, Vice, Viacom, Black Entertainment Television, Hewlett Packard, Stripe, Howard Hughes Corporation, Woods Bagot, Outpost Hospitality, Schiller Projects, OTJ, Surfacedesign Inc., Planted, Dirty Pretty Productions, Studio Loutsis, Apollo Essentials and many more.